Free and Easy One-Word-Why Discovery Tool
More than strategy—it's your brand's DNA
First, let's get a few details to start
What's your brand name?
*
Great! Now, let’s get to know your audience
Describe your known audience (age, income, values, behaviours etc)
*
How well do you know your audience?
*
Very Well
Somewhat
Not Well
What makes your customers tick?
What are your customers' biggest problems or unmet needs?
*
What emotional or aspirational outcomes are they seeking?
*
Share what makes your brand unique
What does your brand stand for?
*
Upload your brand guidelines or tone-of-voice document (PDF, PowerPoint etc)
Drag and Drop (or)
Choose Files
What's your website URL?
Who are your competitors?
Would you like us to identify additional or indirect emerging competitors?
*
Yes
No
List your known competitors
*
Are you involved in any charitable or community initiatives?
Your initiatives
*
Last step, where should we send your One-Word-Why?
Your Name
*
Your Email
*
Submit
Please do not fill in this field.
