Start with Purpose

One-Word-Why

The one-word-why “Ambition” lies at the heart of Ivory Group’s bold, disruptive approach to talent recruitment. This guiding principle gave meaning to the company’s iconic elephant logo, symbolising the power, intelligence and unwavering determination championed in its clients and candidates.

“Ambition” permeates the brand, from the evocative “People Instincts” tagline to award-winning campaigns that forge memorable connections by juxtaposing the unique qualities of different animal archetypes – showcasing the diverse skills Ivory Group harnesses to propel its clients’ ambitious goals.

By embracing “Ambition” as its driving force, Ivory Group has established a distinctive positioning that sets it apart. This one-word-why inspires the company’s tireless efforts to empower clients and candidates, matching world-class talent with transformative opportunities. Ambition guides Ivory Group’s disruptive vision, fueling its journey to redefine talent acquisition.

Brand Positioning
Brand Tagline
Brand Messaging
Creative Direction
Art Direction
Campaign Direction
Website Direction

More Case Studies...

View Project [View]