Netwealth
Industry
Financial Services
Founded
Michael Hiene 1999
Key Markets
Wealth Management
,
Financial Technology
,
Investment Services
Collective success
Netwealth, a forward-thinking Australian financial technology company, is scaling its operations in 2026 while addressing the dual challenge of attracting new talent and retaining valuable staff. By fostering a culture of collaboration and inclusivity, Netwealth aims to drive business growth, spark innovation, and strengthen its connection with customers.
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Partnering with you for our first diversity demographic survey was an absolute pleasure from start to finish. The team is incredibly responsive and knowledgeable, making the entire process smooth and efficient. The campaign we developed together significantly boosted participation and deepened our understanding of our workforce. I highly recommend their services to anyone looking to make a meaningful impact.
Shanyn PayneChief People Officer at Netwealth
Start with Purpose
One-Word-Why
Netwealth’s one-word-why “WE” embodies the essence of collective success and shared goals, serving as the cornerstone of a high-performing, inclusive culture that drives growth and innovation.
We crafted the clever tagline “At the heart of Netwealth is ‘we'” and integrated it visually within the company logo, effectively unifying the organisation from top to bottom.
Our data-driven approach, leveraging insights from the Cultural Infusion’s Atlas survey to reveal “Who ‘We’ are” and the Financy IMPACTER to identify “Can ‘We’ do better” opportunities, has been instrumental in building a resilient and engaged workforce. This strategy has not only propelled Netwealth’s ambitious growth but also maintained strong customer connections.
The “WE” concept continues to catalyse cultural change, empowering employees to actively shape the company’s future through collaborative, open dialogue and shared responsibility. By fostering this sense of collective ownership and purpose, the “WE” campaign has become a powerful driver of Netwealth’s success and ongoing evolution in the financial services sector.
Employee Engagement Strategy
Internal Communications Campaign
Brand Messaging
Creative Direction
Campaign Direction
Cultural Transformation
