Super Fierce

Industry

Tech Start-up

Founded

Trenna Probert 2019

Key Markets

Women 18-67

Financial Advice Platform

Wealthtech Social Enterprise

A fierce disrupter

In a financial world that often overlooks women, we helped Superfierce emerge as a fierce disruptor. We created a wealthtech platform that not only empowers women to control their financial futures but ignited a movement, transforming hesitation into bold, purposeful action.

"Hooraaaaayyyyyyyyyyyyyy!!!!!!! Yep - that's it. LOVE it! You’re so clever. And YES to this direction... this is where we need to go. Contemporary engagement needs to have a finger on the pulse and agreed, 'purpose' delivery need not go 'kumbaya' from the get-go - softer, lighter (still meaningful) 'life-triggers' are possibly what we need to think about more when nurturing our customers to convert."

Trenna Probert
Founder of Super Fierce

Start with Purpose

One-Word-Why

The one-word-why “Fierce” embodies the bold, disruptive essence of Superfierce, a wealthtech platform empowering women to take control of their financial futures. It reflects the confidence, strength, and determination needed to challenge traditional wealth and investment norms. Inspiring cut-through campaigns like “Grow Gold – Not Old,” Fierce, captures the spirit of transforming aspiration into action—encouraging women to boldly choose the right superannuation and investment solutions to secure their legacy. The archetypes of Sage and Magician/Outlaw underpin this, representing wise knowledge in the Financial sector and a transformative power that defies the status quo to inspire women to lead and create lasting wealth with purpose.

Brand Positioning

Product Development

Creative Direction

Brand Campaign & Launch

Marketing

Social Media

Content Development

Video