The Collectionist
Industry
Tourism & Travel
Founded
Daniel Symonds 2018
Key Markets
Hotels & Accommodation
,
Travel & Tourism
,
Art, Design & Culture
Choose different
The Collectionist reimagines the hotel experience, shattering the mould of cookie-cutter accommodations. Embracing the ethos of “Choose Different,” this boutique haven offers a truly one-of-a-kind stay, where each room is a bespoke, immersive environment crafted by a diverse collective of interior designers, architects and artists. Blending eclectic flair with unparalleled comfort, The Collectionist invites guests to discover their perfect match, unlocking a portal to a world of personalised hospitality.
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I’ve been blown away by the creative thinking and execution. We Are Why are serious talent and I’m extremely grateful. They are my go to brand support for any of my new ventures.
Daniel SymondsFounder of The Collectionist
Start with Purpose
One-Word-Why
The one-word-why “Different” lies at the core of The Collectionist’s revolutionary hotel concept, driving a multifaceted brand identity that celebrates individuality and the power of choice. This bold principle infused every element – from the evocative name evoking an eclectic mix of creatives, to the “Choose Different” tagline inviting guests to discover their ideal bespoke room, each a unique, immersive environment reflecting diverse interior designers’ visions.
The “Different” ethos extended to the brand’s award-winning marketing, captivating industry and travellers alike with a choose-your-own-adventure website and evocative campaign centred on the mnemonic of a traveller’s suitcase – the porthole to each room’s distinctive experience. By embracing “Different” as its guiding light, The Collectionist has established a truly memorable hospitality experience that sets it apart.
Brand positioning
Brand Name
Brand Tagline
Brand Identity
Logo & Style Guide
Interior Design
Brand Launch Event
Advertising
Brand Campaign
Marketing
Website
Collateral
